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Deréon Rock the streets in the style that sets the precedent for urban chic. Beyoncé and her sister Solagne have modeled this line of clothing and accessories after the bold and daring ideas of their grandmother, Agnéz. Exquisite detail paired with passionate attitude makes this collection the must have fashion brand. The flair of the fleur-de-lis insignia that marks the name, Deréon, speaks to young women who want to exude confidence and style. Only the Knowles family, with their fervor for fashion, could design apparel that embodies femininity, and yet still represents the edge of the hip hop industry. Expanding the House of Deréon brand, Beyonce and her sister Solange Knowles launched the junior line Deréon that is geared towards younger consumers and is more reasonably priced. Dereon was introduced in 2006. The tag line for Deréon is "Where the sidewalk and catwalk meet". This line includes more casualwear, such as sweatpants and embroidered hooded sweatshirts. Both women are models for both clothing lines and are featured on most marketing campaigns. »»»
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About Deréon
House of Deréon was announced to the media in September 2004, by Tina and Beyoncé Knowles. House of Dereon's tagline is "Couture.Kick.Soul" which represents the three generation of women. The fashion line was first introduced on The Oprah Winfrey Show, and was also featured on The Tyra Banks Show. In an interview with Ebony magazine Beyoncé said "I love the clothes from the '70s, my mother's clothes. I love clothes from the '40s, my grandmother's style, so elegant. We wanted to take elements from my grandmother's legacy--the beaded lace, lush colors, fine fabrics--and mix them with clothes from my mother's generation and my generation." Customer Advantage
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Customer Reviews:
"This is a very flattering jean, whether wearing them to work on casual friday or a night out on the town these jeans will complement either. Simply add a nice blazer, with a nice silk dress shirt, & you're good to go. These jeans are so comfortable & the detail in the stitching & Dereon emblem definitely bring out the jean. They really accentuate your your shape." -- Lynda L. "I LOVE THESE JEANS!!!!! These Dereon Jeans are ideal for woman with curves. I have a hard time finding jeans that fit my body type because I'm one of those people who tend to fall in between sizes, but as soon as I put these on they fit perfectly. I love that they have lycra (a girls bestfriend) in them, also the details meaning the stitching,the wash, and the overall design of the jeans is of excellent quality. They wash beautifully but I do recommend taking all denim to the cleaners to prevent fading (that's just me). I would buy any product made buy this brand." -- Ava Q. "I'm glad that I ordered the largest size recommened to me by your size chart for designer jeans. Because if I hadn't I would have been returning yet another pair of jeans. But all is well that ends well, I'm very pleased with jeans over fit and flare! These are GORGEOUS jeans!" - Cadence T. "I love these jeans. They fit great and are so comfortable. I love the detailing and the flirty crinkle hem is so sexy. The price is really affordable for such a great pair of jeans.I wore the jeans to a party and received so many compliments. I'll definitely buy this brand again." -- Zoe M. »»» Visit Deréon »»» |
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